Why ray.

Baby steps.
Fast progress.
You're always in control.

We move deliberately, keep you in control of every step, and build systems that compound into a real edge for your business.

How it works

From scoped to shipped.

01
Discovery call.

30 minutes to find where automation makes the biggest dent. We'll tell you straight what's worth building and what isn't.

02
Scope & spec.

We define the exact process, map the current state and where it needs to go, and work out the expected return. You sign off before we write a line of code.

03
Build.

Weekly syncs and live updates. You see the work as it happens — not a slide about it.

04
Test.

We run it against real scenarios on your actual stack before anything goes live.

05
Handoff.

Everything is documented so you know exactly what was built and how it runs. Then it's your call: we hand it over and it's fully yours — with an optional retainer for fixes and changes — or we host and maintain it for you.

Ferree Heijmans · Founder
50+
Production systems built

Who we are

Built by someone
who actually builds.

I'm Ray, or at least that's what they called me in Australia because they couldn't pronounce my actual name, Ferree. It's there however that I started building AI automations for a DTC and eCommerce marketing agency in Sydney. So, I fell in love with doing that over there, and now I do it for businesses across Europe through Ray.

Ray builds the specific solution your business needs. Nothing generic. Nothing you don't use.

"

Ray reshaped how we do creative analysis and copy generation from the ground up. What used to take our teams days now runs automatically. He helped lay the foundation for how AI works across our entire business, and that impact is still compounding.

Webprofits